They asked for cheaper and for doing it right, in the same breath.
For example: The homeowner asks what it would cost to do it cheaper, and what it would cost to do it right.
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What it costs
Three separate quotes, three separate evenings.
What owners do today
Write it three times, or talk them through it in the driveway.
Start with the option you would recommend
Write the middle option first: the job you would do in your own house. It is the one you can explain best, so it anchors the other two.
Build the smaller option down, not by discount
The smaller option is a different job, not the same job for less. Take scope out: a repair instead of a replacement, the section instead of the whole run, the existing part kept where it is still sound.
Say plainly what the customer gives up, in one line, so the choice is an honest one.
Build the bigger option up with things they can see
The bigger option adds what the customer will notice and value: better equipment, a warranty you stand behind, the work that prevents the next call. Leave out any line you could not explain at the kitchen table.
Give each option its own floor
Each option has its own parts, labor and overhead, so each needs its own check before it goes out. A smaller option under your floor is a job you lose money winning, and the customer is free to pick it.
Put all three on one page
Put all three on one page, so the choice in front of the customer is between your options, and the conversation is about which one, not whether.
More guides: Price a job so it covers parts, labor and overhead; A weekly routine for who still owes you; Ask customers for reviews, and remember to; Get written approval for extra work; Switch software without losing your customer list; The first month on new software, week by week; HVAC estimates and invoices; Plumbing estimates and invoices; Electrical estimates and invoices; Roofing estimates and invoices; Solar estimates and invoices; Handyman estimates and invoices. All guides.
Good, better, best Every plan
Put three choices on one estimate.
Estimate: good, better and best on one quote The customer compares them and approves online.
Check it yourself
- Every step in this guide works on paper or in a spreadsheet. Nothing here needs CONSTRUKTR.
- Every CONSTRUKTR feature named here is on the features page, with the plan it comes with.
- Watch the real dashboard and phone app work on a demo company.
Questions owners ask
Will three options confuse the customer?
Three clear choices are easier than one number they cannot judge. Keep each option to what changes, and name each one for what it is.
What if they pick the smallest option?
Then they bought a job that clears your floor, because you priced it that way. An option belongs on the page only if you are glad to do it.
Can CONSTRUKTR put the options on one estimate?
Yes. Good, better, best comes with every plan: you put the choices on one estimate, and the customer compares them and approves online.
See it on your own jobs.
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